Our representation-centric workshops, designed for all marketing-communications teams, are crafted to assess the interpersonal skills and know-how within a team to undo patterns and reprogram existing philosophies and practices, fostering the adoption of curiosity posture.
Workshop 101 - Introduction to representation
Basic principles of representation, diversity, equity and inclusion, with examples and activities to better understand their nuances and impact.
Workshop - From curiosity to action
Curiosity bears various labels, shifting from one group to another — sometimes seen as a strength and at times a weakness — yet it holds the capacity to enhance efficiency and productivity, to mitigate conflicts and missteps. This workshop enables exploration of a series of curiosity practices, co-creating, and embracing a plurality of paradigms to enhance agility in one's work.
Workshop - Rethink the biases that shape ambitions
Even as the concept of biases becomes clearer, the influence of family or cultural heritage is often overlooked. Digging into the blind spots that impact our instincts in both personal and professional spheres can really shift our perspectives and actions.
This workshop takes you on a journey through time to unravel and comprehend hidden habits, offering you a chance to craft the professional path that aligns with your ambitions.
Workshop - The Representative Checklist
No two humans are alike, and each marketing communication project has its own particularities. Thanks to a list of questions and considerations, it is easier to identify common pitfalls and better see and tell the human facets.
Workshop - The Representative Brief
An introduction to the segments surrounding the tool that help better understand and define targets through concepts of diversity and motivations, aiming to approach advertising initiatives with more representativeness and authenticity. This approach aims to reconsider the definition of a target in all its dimensions to enrich the creative product.
Workshop - Uncomfortable conversations
Basic principles for navigating tricky conversations with clients and collaborators around representation-centric marketing-communications output and processes.
➔ To collaborate with different expertise profiles
➔ To understand your target’s unspoken messages
➔ To analyze ethnographic data according to business and brand objectives
➔ To rethink creative briefs and communications
➔ To better pre-evaluate
➔ To evaluate the choice of collaborators across departmentsconcepts and creative development
➔ To survey and evaluate results
Mental Health/DEI Trainer, Continuum
JEDI Ambassador My-Linh has been working in organizational health for over 15 years. She is recognized both as an occupational health consultant and as a Human Resources trainer in the field of mental health. A certified trainer with the Mental Health Commission, she also contributed to the book “À la santé de votre retour au travail”, written for workers on leave. (Éditions UMD).
Hubert Mposo Makwanda
President & Founder, Concilium
With over 25 years of experience in organizational development and executive training, M. Makwanda (M.Ed, CRHA) describes himself first and foremost as a uniter. He helps organizations and leaders find effective solutions to their issues and challenges using original approaches based on collective intelligence.
Director, People & Organisation, Workleap
Valerie is responsible for learning and development at a technology company in Montreal. She likes to put human relationships at the center of her work to nurture the development and potential of individuals and teams. She gravitates towards projects such as Collectif Bienvenue, designed to break down societal barriers.
Pre&sent Co-facilitator & Project Manager
Virginie stimulates conversations by challenging preconceived notions and bringing out-of-context perspectives to identify unconscious biases. She uses agile and iteration practices to think outside the box.