Our Workshops

Our workshops, centered on representativeness, are designed for marketing and communications teams to assess interpersonal skills and expertise, break existing patterns, and reprogram practices—fostering a culture of curiosity to best capture human facets and craft candid stories.

Hello
  • Workshop - Diversity, Bias, and Intentionality

    Understanding and navigating multidimensional diversity requires awareness of implicit biases and intentionality. Through a concrete approach, this workshop offers an overview of how biases shape perceptions and explores practical ways to recognize and mitigate their impact.

  • Workshop - From curiosity to action

    Curiosity is perceived differently across contexts—sometimes as a strength, sometimes as a weakness. Yet, it plays a key role in efficiency, collaboration, and decision-making. This workshop explores concrete practices to cultivate active curiosity, co-create new approaches, and develop agility in navigating challenges.

  • Workshop - Rethink the biases that shape ambitions

    Our ambitions are often shaped by unseen influences—family, culture, and social conditioning. Identifying these blind spots can shift our personal and professional choices. This workshop invites participants to reflect, decode ingrained patterns, and carve out paths aligned with their true aspirations.

  • Workshop - The Representative Checklist

    Every marketing and communication project has its own unique nuances. With a structured set of questions and considerations, this workshop helps anticipate blind spots, refine perspectives, as well as nuances to ensure a more human-centered, representative approach.

  • Workshop - The Representative Brief

    A well-structured brief lays the foundation for more authentic and inclusive advertising and creative initiatives. This workshop provides a clear framework to better understand and define audiences—acknowledging their diversity and motivations—to create campaigns with greater reach and impact.

  • Workshop - Uncomfortable conversations

    Discussing representation in marketing, communications and media can sometimes lead to difficult conversations. This workshop equips participants with principles and tools to navigate these discussions with openness and clarity—whether with clients, colleagues, or partners.

Why?

➔ To collaborate with different expertise profiles

➔ To understand your target’s unspoken messages

➔ To analyze ethnographic data according to business and brand objectives

➔ To rethink creative briefs and communications

➔ To better pre-evaluate

➔ To evaluate the choice of collaborators across departmentsconcepts and creative development

➔ To survey and evaluate results