See Differently
Qualitative research helps organizations slow down, listen deeply, and look past the obvious. It’s more than data, it’s stories, meaning, and the everyday details that shape how people live.

  • Immersive Methods

    At Pre&ent, we use a wide range of qualitative tools, ethnography, in-depth interviews, field observation, journaling, focus groups, photo-elicitation and participatory mapping, to understand how people experience and make sense of their world.

  • People Before "Targets"

    We explore lived experiences, values, cultures and aspirations, seeing people not as “targets” or “users” but as whole individuals. Their ties to objects, spaces, routines and to each other reveal cultural depth: who we are and who we hope to become.

  • Beyond the Data

    These approaches surface unspoken truths, subtle patterns and emotional resonance that traditional research often misses — helping brands design stories and experiences with real human meaning.

“What we see is what we make visible. What we imagine is what we become.”

— Dionne Brand

KOSMOS Workshop “Beyond Urban Transformation"", Urban Ethnography Lab

KOSMOS Workshop “Beyond Urban Transformation"", Urban Ethnography Lab

Why it matters?

Qualitative research doesn’t just provide information, it offers a new orientation, connecting human understanding, creativity, and teamwork to generate ideas that are more relevant and impactful.

➔ Helps uncover the why and how behind human experiences, in their real-world context.

➔ Shifts perspective and reveals blind spots.

➔ Moves from a generalized view to an embodied, lived understanding.

➔ Enables deeper listening to lived realities.

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Who is this for?

For small and large organizations that want to communicate with greater nuance and intentionality.

  • ➔ Communications

    ➔ Marketing

    ➔ Brand

  • ➔ Human Resources

    ➔ Employer Brand

    ➔ Creative Development

  • ➔ Strategy

    ➔ Research

    ➔ Academia
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