About us

The big picture

We believe that representation leads to empowerment. That being seen leads to being heard. That a new perspective leads to other points of view. We don’t want to change the world, but we are determined to change our vision of the world. A vision where everyone is included, everyone can contribute. And in the end, everyone wins. Because we believe that a broader picture leads to broader possibilities.

Big changes through small gestures

Despite our best intentions, we don’t always notice our biases in our day-to-day interactions – that’s why they’re called implicit biases. Pre&ent aims to foster organizational change gradually but steadily by providing tools and methods for everyone, from entry-level to leadership teams, with a specific focus on images, workshops and research.

Images
When it comes to searching for digital images, our choice of criteria (tall, woman, Asian, etc.) could reinforce these biases and certain social inequalities. Pre&ent seeks to shift this paradigm by offering images with a broader, more nuanced range of people and contexts, to reflect our reality – no matter what the search bar says.
Workshops
When it comes to developing a communication campaign, trying to mirror reality by randomly putting a variety of people together (in a TV ad or internal or external digital content) could oversimplify and distort the true complexity of individuals. Pre&ent seeks to reprogram some of our work methods to foster practices and spaces where we can invite more people insight to add relatability and nuances. Pre&ent is aiming to shift this paradigm.
Research
When it comes to understanding people, relying solely on surface-level insights or assumptions about behaviors, values, or cultures often misses the bigger picture. Pre&ent seeks to shift this paradigm by leveraging ethnographic, socio-cultural research to uncover deeper truths. Through immersive observation and meaningful dialogue, we explore the complexity of lived experiences and the diverse ways people see and shape the world.

Co-founders

Ingrid Enriquez-Donissaint
Ingrid is fascinated by behavioral patterns and micro-cultural systems that enrich society and organizations by revealing human truths. With expertise in strategic planning, ethnography, and behavioral design, she has been instrumental in the growth of numerous brands in Canada and beyond. Because people’s stories can’t flourish without genuine insight, Ingrid constantly refines her acumen and approach to offer a more nuanced representation of individuals in all their layers, fostering deeper understanding and a sense of belonging.
Laurence Pasteels
Award-winning visionary with 20 years in visual, brand, and experience design, including 12 years as Creative Director. Laurence excels in unique visual sensitivity, team management, integrity, dedication, and leadership. Her journey spans various companies, including Sid Lee, Circo de Bakuza, GSM Project, Cirque du Soleil, and Moment Factory. Passionate about tackling diverse projects, from inventing visitor experiences to crafting show themes.