Basic principles of representation, diversity, equity and inclusion, with examples and activities to better understand their nuances and impact.

Curiosity bears various labels, shifting from one group to another — sometimes seen as a strength and at times a weakness — yet it holds the capacity to enhance efficiency and productivity, to mitigate conflicts and missteps. This workshop enables exploration of a series of curiosity practices, co-creating, and embracing a plurality of paradigms to enhance agility in one's work.

Even as the concept of biases becomes clearer, the influence of family or cultural heritage is often overlooked. Digging into the blind spots that impact our instincts in both personal and professional spheres can really shift our perspectives and actions.

This workshop takes you on a journey through time to unravel and comprehend hidden habits, offering you a chance to craft the professional path that aligns with your ambitions.

No two humans are alike, and each marketing communication project has its own particularities. Thanks to a list of questions and considerations, it is easier to identify common pitfalls and better see and tell the human facets.

An introduction to the segments surrounding the tool that help better understand and define targets through concepts of diversity and motivations, aiming to approach advertising initiatives with more representativeness and authenticity. This approach aims to reconsider the definition of a target in all its dimensions to enrich the creative product.

Basic principles for navigating tricky conversations with clients and collaborators around representation-centric marketing-communications output and processes.